IPL striking gold on social media
9 Apr, 2013
Ravi Teja Sharma, Ratna Bhushan and Vijaya Rathore, ET BUREAU
The TV ratings may be wavering a bit, but cash-rich IPL seems to be striking gold on social media with corporate advertisers this season.
From title and presenting sponsor PepsiCo to others like telecom services provider Vodafone, to personal care maker Garnier, and multi-business Muthoot Group, most big advertisers are leveraging social media with incremental budgets to connect with their audiences.
From title and presenting sponsor PepsiCo to others like telecom services provider Vodafone, to personal care maker Garnier, and multi-business Muthoot Group, most big advertisers are leveraging social media with incremental budgets to connect with their audiences.
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